There are days when my life revolves around cleaning up little people’s messes, doing laundry, and washing dishes. And then there are days like this past Sunday when I can hardly believe they’re real. You see, a few weeks ago I received an email from Persy Fashion, letting me know they were having a trunk show in Houston to showcase their bridal and formal wear designed in Israel and would I be interested in covering it? To which I replied, I would be out of town for the trunk show BUT that’s because I’m actually in Israel and could I come interview the designer? When they responded with a “YES!” I excitedly made plans with my friend Mika to travel to Tel Aviv and meet the talented Yaniv in person.
Here’s where it gets crazy fun: as Sunday approached it just so happened that Mika (who is a professional makeup artist) was having an audition that same day for Bobbi Brown in Tel Aviv and needed a model for her makeup demonstration. Cue me volunteering as tribute. 😉 So we were able to tie both activities into one day and start off having my face painted, then rushing off to interview Yaniv! Mika also got engaged just a couple weeks ago, so the team at Persy Fashion was kind enough to let her try on some of the exquisite designs! Perfect for a photo shoot and a day of indulgence!
Check out the photos of my favorite dress on her below, and find out more about Yaniv and Persy Fashion!
Haute in Texas: Hi Yaniv! Thanks for sitting down with us today. First of all, tell us what trends are you seeing in bridal right now that you are absolutely loving?
Yaniv Persy: I really like all the leading trends like ruffles and romantic tulle. I’m also a fan of the bohemian look that connects me to the world of women’s liberation. I love how it makes my brides feel so free on their wedding day.
HIT: Any trends that you wish would go away?
YP: Yes, everything that is too bare. There should be something left to the imagination on your wedding day.
HIT: What advice would you give to a bride for her wedding day?
YP: Enjoy the moment, stay loose, be loyal to the things you like and dream about. And pick your vendors carefully, you’re going to be working closely with these people to you want to make sure you’ll love the experience!
HIT: Finally, an Haute in Texas tradition, pancakes or waffles?
YP: Pancakes with waffles on top! People tell me I need to gain some weight. *laughs*
As Yaniv showed me through his collection of tulle, beading, and silk, I was struck by the bodysuit-like tops that seemed to be missing a skirt. This, he explained, was a (new-to-me) concept that is popular with brides who want to change dresses throughout their wedding day. The top is exquisite in and of itself, and then the bride can select a skirt for the ceremony and perhaps a shorter, less formal one for the reception. That way they can change their look drastically without having to purchase an entirely new dress or worry about the two looks not meshing with the overall theme.
Overall Yaniv’s aesthetic is modern, daring, unique to each bride, and impeccably made. One of the bodices he showed me took approximately three weeks of hand stitching to complete. How amazing to know that the gown for the most important day of your life is so well-made!
When I asked Yaniv if he saw any resemblances between the Israeli bride and the Texan wife-to-be, he chuckled and said we’re completely different. But he’s been surprised with how daring Texas women are willing to be with their gowns, and if you’re in the market I think you’ll tend to agree. His designs are currently found in boutiques worldwide, but for a complete listing you can visit their website here. They’re also launching into accessories and ready-to-wear, so be sure to follow them on Instagram to keep up with the latest developments. It’s so exciting to see that great taste and fashion sense knows no bounds, and it was an absolutely thrilling day to see Mika try on dresses in the company of the designer himself. Thank you so much to the team at Persy Fashion for having us, it was the best day!